Engagement Level

Engagement | 6 Months

Complete campaign system

Engagement terms for Activate services

Talk to Festa

We'll respond within 24 hours

What You Walk Away With

flowchart TD A["🎯 Challenge"] --> B["📋 Engagement"] B --> C["✓ Results"] style A fill:#f37324,stroke:#ea580c,stroke-width:3px,color:#fff style B fill:#f37324,stroke:#ea580c,stroke-width:3px,color:#fff style C fill:#ea580c,stroke:#c2410c,stroke-width:2px,color:#fff

  • Measurable increase in conversions/actions

  • Cost-per-result improvement over time

  • Audience insights for future campaigns

  • Team ready to continue optimization

Launch a comprehensive multi-channel campaign with audience segmentation, automation, A/B testing, and continuous optimization to maximize conversions.

How It Works

(click to expand)
  • Duration: 6 Months
  • Milestone-based billing (30% / 30% / 30% / 10%)
  • 2–3 revision cycles per phase
  • Change control process for added scope
  • Your input: 6 items needed from you
  • Complete audience segmentation
  • Multi-channel campaign architecture
  • Email, social, and ad creative suite
  • Marketing automation setup
  • Google Ads campaign setup
  • Analytics configuration
  • Conversion funnel optimization
  • A/B testing program
  • Comprehensive analytics tracking
  • Ongoing campaign management beyond 6 months
  • Paid media budget (client provides)
  • Video production
  • Major website development
  • CRM implementation
1

Strategy & Segmentation

Month 1

Define segments, map journeys, design campaign architecture

2

Creative & Setup

Month 2

Create assets, configure channels, set up automation

3

Launch & Test

Month 3-4

Launch campaigns, run A/B tests, gather initial data

4

Optimize & Scale

Month 4-5

Analyze results, optimize high performers, scale winners

5

Handoff & Learning

Month 6

Document learnings, train team, plan next phase

  • Weekly performance reviews (60 min)
  • Bi-weekly optimization sessions
  • Monthly executive updates
  • Final strategy handoff (half-day)
  • Campaign goals and KPIs
  • Audience data and segments
  • Brand assets and guidelines
  • Content and messaging
  • Access to all platforms and tools
  • Paid media budget allocation
  • Complete Campaign System containing:
  • Audience segmentation matrix
  • Multi-channel campaign architecture
  • Creative asset library
  • Marketing automation flows
  • Google Ads campaigns
  • Analytics dashboard with goals
  • A/B test results and insights
  • Learning archive
  • Team training documentation
  • Platform changes can affect performance
  • Creative fatigue requires ongoing refresh
  • Budget fluctuations impact reach