Activate → Partner

Continuous growth and refresh

Partner engagement · 1 Year

Purpose

Provide always-on campaign management with weekly optimization, continuous creative production, and real-time performance monitoring.

What You Walk Away With
  • Continuous improvement in cost-per-result
  • Increased donor/supporter lifetime value
  • Learning culture drives better decisions
  • Predictable, scalable acquisition engine
What's Included

Included

  • Always-on campaign management
  • Weekly optimization sprints
  • Continuous creative production
  • Ongoing Google Ads optimization
  • Analytics reporting & insights
  • Advanced segmentation & personalization
  • Real-time performance reporting
  • Learning repository

Not Included

  • Major campaign rebuilds (estimated separately)
  • Paid media budget (client provides)
  • Video production
  • Major platform migrations
  • Work beyond defined monthly capacity
How It Works
1

Weekly Optimization Sprint

2-3 hours

Review performance, implement improvements, test variations

2

Monthly Strategy Review

90 min

Analyze trends, plan creative refresh, adjust strategy

3

Quarterly Deep Dive

Half-day

Comprehensive analysis, learning synthesis, next-quarter planning

Meeting Cadence
  • Weekly optimization check-in (30 min)
  • Bi-weekly creative review
  • Monthly strategy session (90 min)
  • Quarterly executive presentation
What You Provide
  • Access to all campaign platforms
  • Updated messaging and offers
  • Audience feedback and insights
  • Budget updates and constraints
  • Organizational priorities
Final Deliverables
  • Monthly Campaign Report containing:
  • Performance vs. KPIs
  • Optimization actions taken
  • A/B test results
  • Next-month priorities
  • Continuous campaign improvements
  • Real-time performance dashboard
  • Quarterly learning synthesis
Investment & Timeline
Duration
1 Year
Investment
Monthly retainer
Investment
Defined monthly capacity (hours/points)
Investment
Unused time rolls forward within quarter
Investment
30-day cancellation notice
Risks & How We Handle Them
  • Platform algorithm changes affect performance
  • Creative fatigue requires consistent production
  • Clear priorities prevent scope overload