Partner Level

Partner | 1 Year

Continuous growth and refresh

Engagement terms for Activate services

Talk to Festa

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What You Walk Away With

flowchart TD A["🎯 Challenge"] --> B["📋 Partner"] B --> C["✓ Results"] style A fill:#f37324,stroke:#ea580c,stroke-width:3px,color:#fff style B fill:#f37324,stroke:#ea580c,stroke-width:3px,color:#fff style C fill:#ea580c,stroke:#c2410c,stroke-width:2px,color:#fff

  • Continuous improvement in cost-per-result

  • Increased donor/supporter lifetime value

  • Learning culture drives better decisions

  • Predictable, scalable acquisition engine

Provide always-on campaign management with weekly optimization, continuous creative production, and real-time performance monitoring.

How It Works

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  • Duration: 1 Year
  • Monthly retainer
  • Defined monthly capacity (hours/points)
  • Unused time rolls forward within quarter
  • 30-day cancellation notice
  • Your input: 5 items needed from you
  • Always-on campaign management
  • Weekly optimization sprints
  • Continuous creative production
  • Ongoing Google Ads optimization
  • Analytics reporting & insights
  • Advanced segmentation & personalization
  • Real-time performance reporting
  • Learning repository
  • Major campaign rebuilds (estimated separately)
  • Paid media budget (client provides)
  • Video production
  • Major platform migrations
  • Work beyond defined monthly capacity
1

Weekly Optimization Sprint

2-3 hours

Review performance, implement improvements, test variations

2

Monthly Strategy Review

90 min

Analyze trends, plan creative refresh, adjust strategy

3

Quarterly Deep Dive

Half-day

Comprehensive analysis, learning synthesis, next-quarter planning

  • Weekly optimization check-in (30 min)
  • Bi-weekly creative review
  • Monthly strategy session (90 min)
  • Quarterly executive presentation
  • Access to all campaign platforms
  • Updated messaging and offers
  • Audience feedback and insights
  • Budget updates and constraints
  • Organizational priorities
  • Monthly Campaign Report containing:
  • Performance vs. KPIs
  • Optimization actions taken
  • A/B test results
  • Next-month priorities
  • Continuous campaign improvements
  • Real-time performance dashboard
  • Quarterly learning synthesis
  • Platform algorithm changes affect performance
  • Creative fatigue requires consistent production
  • Clear priorities prevent scope overload