Sprint | 3 Months
Speed and proof: pilot and learn
Engagement terms for Activate services
We'll respond within 24 hours
What You Walk Away With
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Validated messaging that resonates with audience
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Baseline performance metrics established
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Clear recommendation: scale, pivot, or refine
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Learning foundation for full campaign
Test your campaign concept: develop audience personas, validate messaging, set up a single channel, and measure initial response before scaling.
How It Works
(click to expand)- Duration: 3 Months
- Fixed fee engagement
- 50% payment to start, 50% on delivery
- One revision cycle included
- Your input: 5 items needed from you
- Audience persona development
- Message testing framework
- Single-channel campaign setup
- Landing page optimization
- Google Search Console setup
- Basic analytics dashboard
- Campaign performance report
- Multi-channel campaign setup
- Marketing automation
- Ongoing campaign management
- Creative production beyond landing page
- Paid media budget management
Audience & Message Discovery
Month 1
Develop personas, craft key messages, and define success metrics
Channel Setup & Testing
Month 2
Configure campaign channel, create landing page, launch initial tests
Optimization & Learning
Month 3
Analyze results, optimize performance, document learnings
- 1× kickoff strategy session (2 hours)
- Weekly check-ins (30 min)
- Final results presentation (60 min)
- Campaign goals and success metrics
- Target audience information
- Brand guidelines and assets
- Key messages and value propositions
- Access to website and analytics
- Campaign Pilot Kit containing:
- Audience persona profiles
- Message testing results
- Landing page (optimized)
- Search Console configuration
- Analytics dashboard
- Performance report with recommendations
- Limited ad budget may reduce statistical significance
- Scope focuses on one channel only
- Full campaign requires Engagement or Partner level