Activate → Sprint
Speed and proof: pilot and learn
Sprint engagement · 3 Months
Purpose
Test your campaign concept: develop audience personas, validate messaging, set up a single channel, and measure initial response before scaling.
What You Walk Away With
- Validated messaging that resonates with audience
- Baseline performance metrics established
- Clear recommendation: scale, pivot, or refine
- Learning foundation for full campaign
What's Included
Included
- Audience persona development
- Message testing framework
- Single-channel campaign setup
- Landing page optimization
- Google Search Console setup
- Basic analytics dashboard
- Campaign performance report
Not Included
- Multi-channel campaign setup
- Marketing automation
- Ongoing campaign management
- Creative production beyond landing page
- Paid media budget management
How It Works
1
Audience & Message Discovery
Month 1Develop personas, craft key messages, and define success metrics
2
Channel Setup & Testing
Month 2Configure campaign channel, create landing page, launch initial tests
3
Optimization & Learning
Month 3Analyze results, optimize performance, document learnings
Meeting Cadence
- 1× kickoff strategy session (2 hours)
- Weekly check-ins (30 min)
- Final results presentation (60 min)
What You Provide
- Campaign goals and success metrics
- Target audience information
- Brand guidelines and assets
- Key messages and value propositions
- Access to website and analytics
Final Deliverables
- Campaign Pilot Kit containing:
- Audience persona profiles
- Message testing results
- Landing page (optimized)
- Search Console configuration
- Analytics dashboard
- Performance report with recommendations
Investment & Timeline
- Duration
- 3 Months
- Investment
- Fixed fee engagement
- Investment
- 50% payment to start, 50% on delivery
- Investment
- One revision cycle included
Risks & How We Handle Them
- Limited ad budget may reduce statistical significance
- Scope focuses on one channel only
- Full campaign requires Engagement or Partner level