Build → Sprint

Clarity fast: audit + starter + roadmap

Sprint engagement · 3 Months

Purpose

Establish the foundation: audit your brand, define design tokens, specify core components, and create a roadmap for your design system.

What You Walk Away With
  • Clear understanding of current brand gaps
  • Foundation for consistent design decisions
  • Roadmap for full design system development
  • Quick wins for immediate accessibility improvements
What's Included

Included

  • Brand audit & competitive analysis
  • Design token definition (colors, typography, spacing)
  • 10 core component specifications
  • Accessibility quick wins checklist
  • Email template audit & recommendations
  • Design system roadmap

Not Included

  • Full component library build
  • Website development
  • CMS integration
  • Brand identity redesign
  • Ongoing maintenance
How It Works
1

Brand & System Audit

Month 1

Analyze existing brand assets, identify inconsistencies, and benchmark competitors

2

Token Definition

Month 1-2

Define design tokens for colors, typography, spacing, and layout

3

Core Components

Month 2

Specify 10 essential UI components with accessibility standards

4

Documentation & Roadmap

Month 3

Create design system documentation and prioritized roadmap

Meeting Cadence
  • 1× kickoff workshop (2 hours)
  • Bi-weekly design reviews (60 min)
  • Final presentation (90 min)
What You Provide
  • Existing brand guidelines and assets
  • Current website and digital properties
  • Target audience information
  • Accessibility requirements
  • Team workflows and tools
Final Deliverables
  • Design System Starter Kit containing:
  • Brand audit report with recommendations
  • Design token specifications
  • 10 core component specs with accessibility notes
  • Email template recommendations
  • Prioritized roadmap for full system build
Investment & Timeline
Duration
3 Months
Investment
Fixed fee engagement
Investment
50% payment to start, 50% on delivery
Investment
One revision cycle included
Risks & How We Handle Them
  • Limited access to existing assets can slow audit
  • Scope remains focused on foundation, not implementation
  • Full build requires Engagement or Partner level