Utilizing research methods to segment the campaign audience and develop detailed personas.
Conducting A/B testing and user feedback sessions on draft messages and campaign designs.
Design of content strategy based on user research that addresses the information needs, preferences, and behaviors of the target audience.
Designing detailed maps of the desired engagement journey for campaign participants.
Ensuring all campaign materials meet accessibility standards so they are usable by the widest possible audience, including those with disabilities.
Applying UX design principles to optimize campaign landing pages and social media content for conversions