Evaluation of existing communication materials (like websites, brochures, etc.) to identify usability issues, accessibility concerns.
Conducting audience research through interviews, surveys, and data analysis to create personas.
Designing a cohesive visual identity, including logos, color schemes, typographies, and imagery that align with the project and organization's mission.
Designing of call-to-action that are visually distinct, compelling, and strategically positioned, prompting users to take desired actions.
Ensuring that all communications are designed with accessibility in mind, so that they are usable by people with a range of disabilities.
Organizing digital communication assets and content hierarchy to ensure users can easily navigate and find information.